At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From American Eagle’s ad-fuelled sales boost to Topshop’s high street return, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From why perceptions can’t replace real data to what drives marketing budgets, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From CRUK’s top marketer urging CMOs to “stop moaning and crack on” to the need for better brand measurement in the boardroom, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the CMO of Carlsberg’s assertion that marketing is a growth driver, not a cost centre, to the impact not having influence over all 4Ps is having on career progression, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the struggle marketers face in measuring the impact of creative to the lessons we can learn from 25 years of Bellwether data, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively stereotyped in ads, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growing reliance on short term tactics to the shift in ad spend to content creators, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the state of marketing degrees, it’s been a busy week. Here is my take.