The value of empathy and changing perceptions: Your Marketing Week

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.

Psychology lossOpening up conversations

Imagine going through one of the most traumatic, overwhelming and painful experiences of your life and then not being able to tell anyone.

With up to a fifth of early stage pregnancies ending in miscarriage, it’s something hundreds of women – and men – are having to deal with each day.

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