Genentech’s first CMO on why ‘elite’ marketing has never been more important in healthcare
With a background in biochemistry, Erica Taylor admits her route into marketing is not common, but it has given her a unique perspective that has enabled her to propel the role of marketing at the pharma giant.
CMOs’ routes into marketing are many and varied. But it’s probably fair to say biochemistry is not one of the most common ways in.
Yet that’s exactly the path Erica Taylor, CMO at biotechnology company Genentech, has taken, which she believes has given her a unique perspective.
“I’m starting to embrace the fact it’s so unusual,” she tells Marketing Week.
