Unilever’s 4Vs and neglecting finance: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s CEO giving more detail to his influencer marketing plan to marketers neglecting the relationship with finance, it’s been a busy week. Here is my take.
4Vs please, Bob
4Vs please, BobHey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, now there are the 4Vs.
This is according to Unilever’s new CEO Fernando Fernandez, who is doubling down on his plan to boost trust in the FMCG giant’s brands by upping its focus on influencer marketing.
