‘First-party data is gold dust’: Carwow’s CMO on its growing retail media network
As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer advertisers utilising its retail media proposition.
‘Dated and 80s’: How Carwow is steering Auto Express into 2024 with a brand refresh
Hannah RashbassThe Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier this year, CMO Ben Carter says the time was right to modernise its identity.
Ineos Automotive CEO: ‘Marketing is integral to what we are trying to achieve’
Grace GollaschIneos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
If the automotive industry wants to grow it needs to target women
Helen JamesOver half of female motorists don’t feel seen by motoring marketing comms. If the industry wants to grow in the face of a clampdown on petrol vehicles perhaps it’s finally time for women to be targeted.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.