‘Money being burned’: Ad industry could lose up £28bn if TV cut from campaigns, study finds
According to analysis by GroupM, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the long term.
How ITV turned the Post Office scandal into a national campaign for change
Marketing Week ReportersBy holding true to its brand purpose, the broadcaster connected millions of people to a vital story and pressured the government to act.
Positioning brands as a ‘powerhouse’ of growth: How marketing at Britvic secured 30% more investment
Niamh CarrollBritvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case – and continues to make the case – for investment at the drinks business.
‘The model is getting better’: ITV on the competitive advantage of being closer to the viewer
Josh StephensonJane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.