Why I Love: Paddy Power’s top marketer on the ‘transformational’ impact of creativity
In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane discusses how her love of creativity was born from her mum’s catering business.
Early in life, Michelle Spillane developed an appreciation for creativity, which has been a driving force throughout her career. Now, as the managing director of marketing at Paddy Power, Spillane fosters a culture of creativity, which she says sets the tone for ambition in the wider business.
For Spillane, creativity isn’t just about creating good ads, it can be a key driver of business growth.
“Good creativity looks like strong business results. It looks like a business that’s thriving, relevant and in the top tier of its category,” she states.
In our new series, Why I Love, marketers share what they love about marketing, where that love started and how it’s evolved.
