Custom Tracking for Business Growth: A Comprehensive Guide
If you aren’t measuring, you’re guessing. A well-designed tracking program helps marketers spot trends, identify barriers, and uncover untapped opportunities to optimise campaigns and drive growth. Kantar’s Custom Tracking for Business Growth empowers marketers to move beyond guesswork by implementing tailored tracking programs that bridge the gap between raw data and meaningful insights:
Develop effective tracking studies: Learn essential considerations for creating studies that reveal patterns and opportunities unique to your business.
Ensure data consistency: Explore best practices for maintaining data collection consistency, ensuring reliable results over time.
Identify impactful tracking metrics: Discover essential tracking metrics such as brand awareness, purchase intent, and shopper journeys, highlighting their impact on decision-making and strategy
Explore data integration strategies: Learn how to leverage data from multiple sources to create a holistic view of customer behaviour.