In-depth features, interviews and insights into marketing’s biggest issues.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says whether led by a CMO or chief creative officer, the brand’s mission remains constant.
Travelport’s content around its world record attempt to visit the Seven Wonders of the World in seven days via public transport notched up 5.7 million YouTube views.
Rounding off the CX50 2025, here we present our list of the UK’s top 50 customer experience professionals in full, bringing together all five sector top 10s named over the course of this year’s project.
We reveal this year’s CX50 members from the life sciences sector, and look at how top customer experience professionals create loyalty in a demanding and highly technical market.
Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural moments.
In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and customer to serve its growing base.
To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every team member has to be in every meeting.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the CMO of Carlsberg’s assertion that marketing is a growth driver, not a cost centre, to the impact not having influence over all 4Ps is having on career progression, it’s been a busy week. Here is my take.
With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to their career development.
Pairing AI with marketing and creativity enables brands to create experiences that resonate with customer, but many organisations are struggling to match ambition with action.
Formerly a series of brands under Vaco Holdings, the business rebranded under the Highspring masterbrand to streamline its offer.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.
Top customer experience professionals in retail, consumer goods, travel and hospitality are ensuring technology preserves human ‘warmth’.