‘We have a hill to climb’: How Co-op ‘reframed’ its retail media business
As Co-op Media Network launches a new first-party data solution, its top marketer discusses one year of the retail media business and how it has changed perceptions.
Just over a year ago, Co-op launched its retail media network, joining the likes of Tesco, Sainsbury’s and Asda.
Through the Co-op Media Network (CMN), brands can access customer data in the UK’s convenience store category, a proposition it claims is a market first. With access to Co-op’s 2,500 stores, brands can connect with convenience shoppers through a combination of in-store, online and offsite digital media channels.
From today (1 April), Co-op is offering a new first-party data solution which enables brands to target curated sets of convenience shoppers across digital channels.
