The Week in Tech: Google gets off lightly and Amazon’s ads strategy
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Why Google could become the next big demise story
Andrew HollandWhile Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to figure out where it fits into this new reality or face the consequences.
The Week in Tech: A paid search upheaval and LinkedIn’s AI flop
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Google upends search and a once in a decade opportunity
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
What next for marketers as Google ditches opt-out for third-party cookies?
Grace GollaschIn the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users.
The Week in Tech: Samsung in ‘do or die’ situation and Google’s record acquisition
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Google investigated by UK watchdog over impact of search advertising dominance
Grace GollaschWith over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.
Google on why brands should stop fixating on an ‘AI strategy’
Charlotte RogersForget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca Dervisoglu.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.
Google: Brand advertising push fuelling YouTube growth
Matthew ValentineBrand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Marketers urged to prepare for ‘low-cookie world’ as Google abandons plans to deprecate third-party cookies
Grace GollaschRather than removing third-party cookies, Google has proposed an “updated approach” that claims to “elevate user choice”, but experts encourage marketers to continue pursuing other forms of targeting and measurement.
CMOs urged to use latest cookie phase-out delay as a reminder to get ‘on track’
Grace GollaschThe CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
Google must adapt to a world where search engines are legacy technology
Mark RitsonGoogle owner Alphabet has so far failed to demonstrate its readiness for an AI-driven future, where its mission and established products could become redundant.
Marketers prioritise own data as ‘illusion of control’ from third-party cookies vanishes
Chris SutcliffeAfter many delays Google is finally transitioning users away from third-party cookies – but some brand marketers are still scrambling to keep up.
Google’s VP of marketing: ‘Qual is more important today than ever’
Lucy TesserasThe value of some types of qualitative research have come into question over the years but in a sea of quantitative data, Google’s Yonca Dervisoglu urges marketers not to overlook its importance.