In-depth features, interviews and insights into marketing’s biggest issues.
Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing TV campaigns this month, according to Kantar’s ‘The Works’ study.
Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led marketing initiatives to unlock future growth.
Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.
As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical issues and creative mediocrity?
In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a treat, designed to provide “a moment of pause” to consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From opening up conversations around miscarriage to ensure people get the support they need to Diageo’s mission to get drinkers to rethink tequila, it’s been a busy week. Here is my take.
Ovo’s programmatic DOOH campaign tapping into National Grid data informed customers in real time how to access greener, cheaper energy.
For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race for Life events.
The financial sector’s top customer experience professionals juggle what technology can deliver with what their customers can trust.
With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and limiting growth?
The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent decades building.
Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of growth.
When budgets are tight, marketers need to justify every penny of their spend. But without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working.
As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is highlighting its value to CMOs.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.