In-depth features, interviews and insights into marketing’s biggest issues.
Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and changing algorithms getting in the way?
AXA XL global brand director Allison Beattie is determined to smash the taboos surrounding miscarriage to help others get the support they need.
After being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function.
Diageo has driven strong growth in its tequila portfolio in North America and is now seeking to take this success worldwide. It’s on a mission to convey the versatility of tequila and its potential far beyond the lime and shots occasion.
From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line?
Marketers can have a tendency to see research as definitive answer – but as was the case with the Scared Straight programme – sometimes it only confirms a bias.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the struggle marketers face in measuring the impact of creative to the lessons we can learn from 25 years of Bellwether data, it’s been a busy week. Here is my take.
The BBC’s three-year marketing reboot spanned everything from creative risk-taking to wholesale cultural change, helping the team regain their mojo.
With investment in the creator economy growing, issues around payment, welfare and inclusion are high on the agenda for influencers.
Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.
Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen brand perceptions.
The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.
Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in snacking”.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business can have a “positive impact”, but admits Too Good To Go “may not be for everyone”.