Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally good” and not merely “OK”.
Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Sainsbury’s is to focus its Brand Match offering onto Asda, dropping its comparisons with Tesco and introducing its rival’s green colour on signage in stores, effective from 2 October.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Shazam is launching a new advertising tool to give media owners and advertisers greater control over the types of content viewers interact with when they ‘Shazam’ what’s on TV.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.