Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]
Channel 4 has secured a deal with German car maker Volkswagen to sponsor its sporting output across the whole of the network. The contract is understood to be worth 3m per year. The initial deal is for a year. The deal is the first of its kind on British TV and the initiative was first […]
MasterCard is understood to have appointed Publicis to an estimated 12.5m account covering what is described as its non-US “marketing projects”. The agency, which handles the credit card company’s UK branding work, produced ads for its sponsorship of the Euro 96 football championship last year and will handle a similar project for its involvement in […]
DDB Dusseldorf has regained the estimated 25m Volkswagen account in Germany, which is believed to include a pan-European campaign for the Golf model. The review was initially seen as a threat to the DDB network’s grip on the 263m international account, encompassing the 33m UK business held by BMP DDB. But the decision, based on […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]
Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]
Supermarket multiple’s planned ABC card link-up with Argos leaves Somerfield out in the cold
Card villains, card cynics and card sluts are just some of the categories that consumers fall into when it comes to their attitudes towards store loyalty cards. This is according to the latest research by Argos Business Solutions (ABS) – the loyalty and incentives division of catalogue store Argos. The study was undertaken by Hallam […]
Publicis has hung on to the 6m UK advertising account for the global payment system Mastercard. According to sources close to the pitch, Mastercard was near to awarding the account to Ammirati Puris Lintas after it pitched against Publicis, EURO RSCG Wnek Gosper and D’Arcy Masius Benton & Bowles last week. It presented the results […]
Mastercard International launches its Euro 96 advertising campaign this week with a national poster campaign and a TV advertisement which breaks next week. The news comes after talks between the US-based payment system and UK banks to buy the Access brand bogged down (MW April 19). The TV campaign, through Publicis, is understood to have […]
By Sean Brierley
Volkswagen has made a good start to the year with a 31 per cent increase in sales during the first quarter. New car registrations released by the Society of Motor Manufacturers & Traders show that Volkswagen sold 25,996 cars during the first three months of this year compared with 19,699 last year. A spokesman from […]
With its ‘typically Swedish product range’ and rigid philosophy of sameness, Ikea is going from strength to strength.
UK banks are believed to have pulled the plug on funding for Mastercard’s generic UK advertising campaign in the run-up to its sponsorship of the Euro ’96 football championships. They are also understood to be resisting pressure from rival card issuer Visa to run a generic campaign in the UK to fight Mastercard (MW July […]
Swedish furniture retailer Ikea is reviewing its 4m account at Abbott Mead Vickers.BBDO, after eight years. The agency has refused to repitch for the business, though it is still under consideration by Ikea and could retain the account if no other agency comes up with suitable work. “We’ve been with them for eight years and […]