Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Asda’s VP of marketing on going back ‘to its roots’ to find success
Josh StephensonAsda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky Generals.
Asda poaches Morrisons’ top marketer Rachel Eyre
Amrit VirdiNew Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two years after leaving Lidl.
Aldi overtakes Asda as UK’s third biggest food and drinks retailer
Niamh CarrollAldi sold more food and drink than Asda from 23 February to 23 March, as the discounter continues to shake up the dominance of the ‘Big Four’.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback
Amrit VirdiFresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.
Asda drops Aldi and Lidl price match scheme
Amrit VirdiDetermined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
‘It’s about owning equity’: Asda’s marketing leads on swapping celebs for gnomes this Christmas
Josh StephensonAsda’s new Christmas campaign champions its ceramic gnomes as it looks to build equity in its own characters rather than continue working with celebrities.
Asda partners with Joe Wicks as it focuses loyalty efforts on families
Josh StephensonAsda’s chief customer officer David Hills on why Joe Wicks and a “massive” cash incentive for schools could be a potent mix to draw families to the supermarket.
‘A category of one’: Asda’s top marketers on its dual price and quality approach
Josh StephensonAsda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Asda hails price focus and loyalty scheme for delivering growth
Niamh CarrollThe supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
‘This is about the customer’: Asda’s chief customer officer on its price match with Aldi and Lidl
Niamh CarrollAsda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Asda’s CCO David Hills: ‘Our marketing success will come from keeping it simple’
Chris SutcliffeDavid Hills is looking to a simplified structure, and more straightforward messaging to communicate its “uncompromising value”.
Asda appoints Aldi’s Adam Zavalis as VP of marketing
Chris SutcliffeAdam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.