Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Sainsbury’s CMO Mark Given adds technology to expanded remit
Amrit VirdiAssuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the retailer’s sustainability agenda.
Sainsbury’s pushes brand ‘forward’ as market share hits nine-year high
Amrit VirdiSainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.
Sainsbury’s hails ‘strongest ever value position’ as sales rise
Amrit VirdiDescribing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value.
Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Amrit VirdiSainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Amrit VirdiDespite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
Sainsbury’s taps into ‘nostalgia and magic’ in Christmas campaign featuring the BFG
Grace GollaschSainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.
Sainsbury’s achieves largest market share gain since 1997 as grocery inflation rises
Molly InnesGrocery inflation rose 1.8% in the four weeks to 4 August, marking the first increase since March 2023.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Sainsbury’s follows Tesco with ‘Low Everyday Prices’ push
Niamh CarrollSainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
Sainsbury’s expands in-house agency with goal of driving more efficient work
Niamh CarrollSainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.