Levi’s on its evolving approach to consumers as a brand at the ‘centre of culture’
Levi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.
As the retail landscape evolves to embrace social commerce, brands need to be ready to tap into the opportunities it brings.
Levi Strauss & Co is one brand putting “experience” at the heart of its approach to consumers, whether that’s physical or digital.
Speaking at Snapchat’s Shopping Season UK event today (12 June), Leona De Graft, VP of digital at Levi’s, says the brand is continually “adapting to remain relevant” while keeping its heritage as a “changemaker” in mind.
“When you think about Levi’s, for sure, we’ve been at the centre of culture for a really long time,” said De Graft.
