HMV on how consistency and community is fuelling its turnaround
Amrit VirdiSix years after being saved from administration, HMV has deepened its community connections and prioritised in-store experiences as its turnaround continues.
How F1 is breaking conventions and uniting audiences by embracing social media
Amrit VirdiAs Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an inclusive and accessible community giving fans “a look behind the curtain”.
Sainsbury’s expands CMO role to oversee data and sustainability
Amrit VirdiSainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
Amrit VirdiThe charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for better support.
Tesco drops ‘Food Love Stories’ after seven years
Amrit VirdiThe supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect with consumers about food on an emotional level.
HMV restructures amid departure of marketing director
Amrit VirdiThe company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial director.
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
‘We like to be bold’: One brand’s journey from TikTok virality to Dragons’ Den
Amrit VirdiHaving already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its brand in 2025.
‘Saying less is the magic sauce’: Monzo on switching to a ‘pulsing’ brand strategy
Amrit VirdiMonzo’s strategy for 2025 includes making data engaging, reversing consideration decline in the banking sector and “making money work for everyone”.
Meta sees no ‘noticeable impact’ in advertiser demand since content policy shift
Amrit VirdiMeta claims changes to its content moderation policy have not impacted advertiser demand, as the business aims to focus on AI and working with creators.
Direct Line recruiting for top marketer as Samuel Day departs
Amrit VirdiThe company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de.
Morrisons reports strongest quarterly performance since 2021
Amrit VirdiThe retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.
Asda drops Aldi and Lidl price match scheme
Amrit VirdiDetermined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.
‘We could all be a lot braver’: Octopus Money on disrupting a ‘very tired market’
Amrit VirdiOctopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” of money.
Dr Martens backs move to ‘protect’ brand from discounting despite revenue dip
Amrit VirdiThe footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.