‘Deeper than little sprinkles of influence’: Are creators embracing ‘professionalisation’?
In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators adjust to a corporate world.
Being known for your humour on TikTok is one thing, but increasingly influencers are creating a corporate presence on LinkedIn in a bid to solidify their status in the creator economy.
According to Billion Dollar Boy’s 2025 Creator Economy Report, 49% of creators have increased their LinkedIn presence, with 60% planning to increase it over the year.
“Some influencers who don’t pick up that professional side will get left behind in future years,” says Cerys Gardiner, marketing manager at Medichecks and freelance content creator.
She believes creators need to show they can have professional “brand relationships”.
