Meta claims new tech ‘redefining’ advertising as an ‘AI agent’
CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.
Meta claims AI is “redefining” advertising, as the social media giant identifies improving its ad proposition as one of five “major opportunities” for 2025.
On a call with investors yesterday (30 April), CEO Mark Zuckerberg prioritised improving advertising, alongside creating “more engaging experiences”, business messaging, Meta AI and AI devices. The goal is to improve efficiencies for brands through AI tools.
The Meta CEO claimed AI is generating “better creative options” for advertisers, as well as making the platform better at targeting and finding audiences.
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