‘It can’t be boring’: Brands on using Snapchat as ‘the magic spark’ to reach Gen Z
From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.
Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers.
Brands and organisations are increasingly tapping into the platform’s augmented reality lenses and creator functions. This includes National Portrait Gallery, which used the app to introduce new audiences to portraiture.
“Snapchat is so much about the selfie, which is in itself about portraiture,” explains director of audiences, Denise Vogelsang.
