As Metro Bank gets ready to celebrate its 15th anniversary it is repositioning with what top marketer Danielle Lee describes as a “strong, confident, bold statement of exactly who we are and what we do”.
Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth” in 2025.
Owner Associated British Foods “remains confident in the Primark proposition” despite falling sales.
From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of which you may not expect.
After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ditching discounts will help the brand scale.
Sewing the seeds with its Christmas campaign, Boots is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation.
As it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a knock-on impact on the UK creator economy.
Packaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six months.
By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers.
A strong Black Friday and a focus on expanding beauty and loyalty has led to year on year growth for Boots.
Sainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
Boosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for “everyday shopping”.
The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.