‘We don’t have any competition’: Revolut on why it doesn’t ‘benchmark’ itself against other brands
Amrit VirdiRevolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global growth.
John Lewis commits £800m to boost in-store customer experience
Amrit VirdiJohn Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores – as executive director declares the “buzz” is back.
‘Clearer in our identity’: H&M on the ‘reignition’ of its marketing activity
Amrit VirdiAfter a challenging few quarters, H&M is stepping up marketing efforts to drive sales in the short and long term.
Canva on being ‘ready’ to launch its first UK brand campaign
Amrit VirdiCanva has been used globally for a decade, but the brand is learning from its peers and increasing its B2B presence through its first UK brand campaign.
‘A big moment’: Poundland extends digital transformation with rewards app launch
Amrit VirdiPoundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.
‘Our goal is to not exist’: Anti-poverty charity Trussell on revamping its marketing
Amrit VirdiRebranding for the first time in two decades, Trussell tapped into rich research and diagnosis to help engage people in need of support.
‘Constant investment’: Boots urged to ramp up marketing despite market share surge
Amrit VirdiDespite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its customer relationships, analysts suggest.
One mobile provider on its mission to ‘lift the telecoms industry up’
Amrit VirdiHonest Mobile, the UK’s first B Corp mobile network, wants to inspire its rivals to think differently, while acknowledging change can be a “slow moving beast”.
‘Amplify the magic’: Aviva on the ‘evolution’ behind its brand refresh
Amrit VirdiAs part of its rebrand, Aviva has been rolling out a refreshed brand expression which marketing boss Phoebe Barter believes is changing perceptions inside and out.
‘With social the work is never done’: How Snapchat fits into NatWest’s ‘matrix plan’
Amrit VirdiThe bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social media marketing Robert Anderson.
‘The marketplace of the future’: Social shopping and the rise of ‘discovery commerce’
Amrit VirdiFrom collaborating with key opinion leaders in China to driving “incremental revenue” through live shopping, brands are using social commerce to reach new demographics.
What attributes do marketers need to find future success?
Amrit VirdiMarketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to thrive in future.
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of marketing
Amrit VirdiOn its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive relationships with consumers.
‘Lessons learned the hard way’: Marketers on the mistakes they made while building sustainable brands
Amrit VirdiMarketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.