‘Intense discounts’ fuel record £14.6bn festive grocery sales
Amrit VirdiMore than a quarter of all FMCG sales were purchased on promotion over Christmas, as the UK grocery sector hit its highest level of promotions for three years.
Tesco outperforms festive market as Sainsbury’s hits six-year high
Amrit VirdiGrocery sales surpassed £13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019.
Aldi enjoys record Christmas as premium own-label sales soar
Amrit VirdiAldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after generating £1.6bn Christmas turnover.
Teenage Cancer Trust on partnerships, influencers and ‘thinking differently’
Amrit VirdiThe Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience, focusing its messaging around why it exists.
Hugo Boss appoints ex-Ikea CMO to lead global marketing
Amrit VirdiFormer Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s “customer-centric” approach.
Ocado mockumentary ad looks to cut through price cut push
Amrit VirdiOcado extends social-first creative with mockumentary-style campaign centred on customer comments.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Mastering the creator brief: Why brands are giving influencers more ‘creative license’
Amrit VirdiMore than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to rethink the briefing process.
Why Breast Cancer Now is upping brand marketing to ‘galvanise’ support
Amrit VirdiBreast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.
Direct Line claims price comparison launch is a ‘key pillar’ in corporate strategy
Amrit VirdiThe insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.
Consistency helps Aldi and M&S win consumers’ top Christmas ad accolade, data suggests
Amrit VirdiGamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for people’s favourite festive ad.
‘A big marketing statement’: Nike CEO puts faith in brand marketing to get business back to growth
Amrit VirdiNike’s new CEO has committed to “increased investment in our brand” as it shifts its strategy against a backdrop of falling revenue.
John Lewis ends year as UK’s favourite Christmas ad, data suggests
Amrit VirdiThe retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.
Lloyds Bank ad banned for suspected ‘greenwashing’
Amrit VirdiThe ASA has ruled against a LinkedIn post deemed to have given the impression renewable energy formed a “significant proportion” of Lloyds’ investments.
Marketers on why it’s ‘time for influencer measurement to grow up’
Amrit VirdiMeasuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?