Premier Foods ups marketing focus in Christmas push as profits rise
Amrit VirdiContinuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a “little bit more” for higher quality products.
John Lewis positions itself as ‘home of gifting’ with festive love letter to physical retail
Amrit VirdiDescribing the retailer as having been “dormant for a few years”, customer director Charlotte Lock says John Lewis is “back” with a Christmas ad celebrating its stores.
‘Timeless rather than traditional’: Lloyds’ CMO on leading a ‘fintech transformation’
Amrit VirdiDescribing the Lloyds Banking Group’s portfolio refresh as the UK’s “largest fintech transformation”, CMO Suresh Balaji still gets “butterflies” when making big brand decisions.
Tesco swaps humour for emotion with ‘personalised’ festive campaign
Amrit VirdiDrawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its customers.
‘A celebration of who we are’: Inside the Boohoo ‘renaissance’
Amrit VirdiFollowing financial struggles and a change of leadership, Boohoo is reinventing itself and going back to its roots with a new positioning.
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Amrit VirdiDespite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
‘Great opportunities ahead’: M&S on why its festive ad reflects ongoing ‘transformation’
Amrit VirdiThree years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
‘There’s no excuse for sloppy marketing’: Boots on making its Christmas campaign more ‘personal’
Amrit VirdiBoots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.
Asos keeps faith in ‘marketing transformation’ amid falling sales
Amrit VirdiAsos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in media return on ad spend.
Morrisons sticks with ‘iconic’ singing oven gloves for festive campaign
Amrit VirdiAiming to help festive hosts across the country, Morrisons has stuck with its tried and tested oven gloves for Christmas 2024.
‘Moving on without moving off’: Dawn French returns to celebrate Christmas with M&S Food
Amrit VirdiConsistency, product, and a broad media mix all play a key role in M&S Food’s festive ad this year.
Aldi brings back Kevin the Carrot for ninth festive outing
Amrit VirdiKevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has previously scored impressively in the fiercely contested Christmas effectiveness rankings.
John Lewis focuses on gifting for second episode of ‘golden quarter’ ad series
Amrit VirdiThe product-focused ad looks to reinforce value perceptions, highlighting key gifts to buy over the Black Friday trading period.
Beyond TikTok: Brands on how to capitalise after going viral
Amrit VirdiLittle Moons, Duolingo and Elf discuss life after TikTok virality, maintaining momentum and avoiding “audience fatigue”.
‘If co-creation dies, nobody wins’: Why transparency is vital in brand-creator relationships
Amrit VirdiAre harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help brands build closer relationships?