Tony’s Chocolonely, GoodGym, WRAP, Fussy, GuppyFriend and Pärla have each won a share of £2m in media space as part of Sky sustainability ad award.

Now in its fourth year, the Sky Zero Footprint Fund evolved for 2025 with a new structure, designed to broaden its reach across a range of brands. The fund now spans three categories, each tailored to support different sizes and types of business.

Sustainably produced chocolate brand, Tony’s Chocolonely, has won in the ‘champion’ category, which is designed to support bigger brands that have the power to ignite national conversations on sustainability.

The ‘catalyst’ category, which is focused on charities and non-profits with high-impact missions, has been awarded to GoodGym, a non-profit where participants can do physical tasks for community projects and support older people, and global environmental action group WRAP, which works with policy makers, businesses and individuals to change the systems that produce food, textiles and manufactured products.

The final category is the ‘disruptor’ category which supports challenger brands offering innovative, sustainable solutions. It had three winners: natural deodorant brand Fussy; washing bag brand GuppyFriend and oral wellness brand Pärla.

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The six winners were selected by a panel of industry experts in advertising and sustainability after watching live pitches from 18 shortlisted brands. Each was judged on its ability to capture the nation’s imagination, the potential to drive behavioural change, and authentic commitment to tackle climate change.

The winning entries will now move into the creative production phase. They will receive additional support from Sky Media’s platforms to create their TV campaigns, using sustainable production guidance from AdGreen to help reduce environmental impact throughout.

One of the six ads will be awarded the Grand Prix in November and receive an additional £500,000 in media value to further amplify their campaign.

“We’re not just funding an advert, we’re fuelling a movement,” says Nicola Matthews, UKI head of marketing at Tony’s Chocolonely. “We can’t wait to work with [Sky] to inspire so many more chocolate lovers to end exploitation in cocoa with us.”

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Stephen Woodford, CEO at Advertising Association, adds: “This year’s winners showcase an incredible range of purpose-driven thinking and impact, from global brands to disruptive innovators. It’s inspiring to see how creativity and commercial impact can go hand in hand to build a better, greener future.”