‘Change or die’: Why Travelex is taking a data-driven approach to travel money
Grace GollaschForeign exchange company Travelex wants to be “fit for the future” by taking a data-driven approach with the launch of its loyalty programme.
‘Be brave’: Paddy Power’s top marketer on being ‘data-informed’ not ‘data-led’
Grace GollaschMichelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions but warns against relying solely on metrics.
‘We have a hill to climb’: How Co-op ‘reframed’ its retail media business
Grace GollaschAs Co-op Media Network launches a new first-party data solution, its top marketer discusses one year of the retail media business and how it has changed perceptions.
‘We’ve lost our way’: New IPA president highlights issue of ‘short-termism’
Grace GollaschIn an address to industry leaders and IPA members, new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI and a disconnect from human creativity.
‘Grow up the brand’: How Three shifted media spend to engage the ‘whole country’
Grace GollaschThree has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media, to public channels like cinema, aiming to reach a broader audience.
Opportunities and connection: Marketing leaders on bridging the skills gap
Grace GollaschMarketers discuss how teams, individuals and leaders can bridge the skills and knowledge gap in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
‘The next Mickey Mouse’: Why BBC Studios is realigning to drive Bluey’s next stage of growth
Grace GollaschWith a long-term ambition for Bluey to have 100% awareness, BBC Studios is transitioning its marketing team from genre-led to brand-led to put Bluey and other shows at the heart of the business.
How Amazon used emotion to engage cinema audiences
Grace GollaschAmazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study.
Nearly half of UK ‘concerned’ about women’s portrayal in ads
Grace GollaschOver half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new research from the ASA.
Has Monzo’s brand marketing push paid off?
Grace GollaschHas Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and consideration?
WFA names David Wheldon president for second time
Grace GollaschWheldon replaces Mastercard’s chief marketing and communications officer Raja Rajamannar.
How Colgate-Palmolive better aligned retail media with brand
Grace GollaschColgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and allocating seperate budgets despite being on a “relatively new” journey.
‘Simplicity and clarity’: Why Channel 5 rebranded to 5 to unite streaming and linear
Grace GollaschTo boost perceptions of content quality and range, Channel 5 has rebranded to 5 across its linear, streaming and digital platforms.
Puma perceptions up after ‘prioritising’ brand health over short-term sales
Grace GollaschPuma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its brand elevation strategy.
Only 40% of marketing leaders called CMO, study finds
Grace GollaschThe research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024, a slight uptick versus 12 months ago.