Channel 4: Expansion on social platforms ‘non-cannibalistic’ to growth
The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.
Channel 4 has reaffirmed its commitment to becoming a digital-first broadcaster by 2030, as it plans to adapt to a “shrinking” linear TV market.
In its financial results for the year ending 2024, the broadcaster reported a 1% increase in total revenue to £1.04bn. Digital advertising revenue rose to £306m, reaching the company’s 2025 target of generating 30% of its income from digital a year ahead of schedule. Linear advertising was down 1%, compared to a fall of 16% in 2023.
Speaking at a press briefing today (21 May), outgoing CEO Alex Mahon said the company’s strategy is designed to keep pace with shifting audience behaviour.
