Marketers from PwC, Tesco and Ford discuss research from the AAR that finds only 51% of CMOs believe their current marketing operations model is high performing.
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Elon Musk’s X adds Nestlé, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the legal filing.
As part of the Black in Business initiative, four black-owned businesses have each won £150,000 in Channel 4 TV advertising, as well as business mentorship.
According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad spend has exceeded the £10bn barrier in Q3.
The holiday company is restructuring its sales and marketing function, splitting the combined chief sales and marketing officer position into CMO and CCO roles.
ITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president.
Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.
Charlotte Lock steps into the role of director of audiences at the V&A, with a focus on developing audiences under the age of 35.
Rightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result upgrading its communication capabilities to be more personalised.
New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, with marketers from four of the brands in the top 10 sharing why they believe their straplines have been so enduring.
Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.
Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.
Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in benchmarks and standardisation.
The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ahead.