Currys credits omnichannel strength with driving Christmas performance
Grace GollaschCurrys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and being “more trusted on price”.
Google investigated by UK watchdog over impact of search advertising dominance
Grace GollaschWith over 90% of all search queries made on Google and more than 200,000 UK advertisers using Google’s search advertising, the CMA is investigating whether its search dominance impacts advertisers and consumers.
Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Grace GollaschAdvertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
Tesco credits ‘biggest ever Christmas’ to increased value focus
Grace GollaschThe supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the festive period.
Next ups prices to offset £67m increase in wage costs
Grace GollaschThe retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”.
Seven trends that will shape media in 2025
Grace GollaschFrom search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming year.
‘Disrupt with value’: How one challenger brand hopes to reach number two in the free-from category
Grace GollaschWith an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of marketing discusses the role of influencers in growing the brand’s reputation.
‘It’s made out to be a cardinal sin’: Marketers’ view on principal-based media trading
Grace GollaschWith principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see potential cost savings.
How will marketers manage marcom spend in 2025?
Grace GollaschAlthough unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is set to grow.
The Marketing Academy opens nominations for 2025 UK Scholarship programme
Grace GollaschNominations for the free leadership development programme for emerging leaders will close on 14 February 2025.
The Year Ahead 2025: Marketers make effective use of first-party data
Grace GollaschTighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024. The focus will now shift from collecting data to using it effectively in 2025.
Regional divide: Should brands choose their agency based on location?
Grace GollaschDo brands have a blindspot when it comes to choosing London-based agencies over talent outside the capital?
‘It was a huge remit’: Why Compare the Market dropped the CMO role
Grace GollaschCompare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him a “deeper focus” on brand building and partnerships.
How Boots achieved OOH effectiveness with its ‘biggest-ever’ beauty campaign
Grace GollaschThe beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest The Works study.
Channel 5 on how it plans to reach the ‘millions of people’ unaware of its offering
Grace GollaschChannel 5’s director of programming shares how it plans to grow its streaming platform My5 in 2025, with a rebranded identity and the platform’s first-ever advertising campaign.