Social media, AVoD growth, B2B connections: 5 interesting stats to start the week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
WFA makes ‘difficult decision’ to discontinue GARM following X lawsuit
Grace GollaschThe WFA confirmed its decision to suspend GARM activities as the recent allegations from Elon Musk have “drained” the non-profit’s resources and finances.
Disney CFO: ‘We’ve earned increased pricing in the marketplace’
Grace GollaschDisney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the “pricing leverage” needed to make its streaming business profitable.
Airbnb mulls ‘marketing payback’ as localised approach pays off
Grace GollaschCFO Ellie Mertz tells analysts the business analyses “marketing paybacks” over days, weeks, months and years depending on whether the objective is short- or long-term growth as profit falls after softening demand in US.
Yum! Brands places ‘greater focus’ on value items to entice ‘cost-conscious’ consumers
Grace GollaschThe owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
What’s the value of involving CEOs in agency meetings?
Grace GollaschFor the likes of Virgin Atlantic, Rightmove and the RSPCA, having the CEO involved in agency meetings helps streamline decisions and eliminate stress.
Find the ‘winning combination’: How brands are adjusting following Google’s cookie U-turn
Grace GollaschWhen Google announced its rethink on ditching third-party cookies last week emotions across the industry were mixed, but for brands including Boots, Pearson and Symprove objectives are much the same.
Commercial radio continues to capture growing share of listeners
Grace GollaschUK radio listeners are switching to commercial radio as 40.5 million adults over the age of 15 tuned into a commercial network each week this quarter, up from 39.1 million a year ago.
Coca-Cola promotes internally for new UK marketing director
Grace GollaschElodie Peribere will lead UK marketing operations, replacing Louise Maugest who has joined the Coca-Cola Trademark European team as senior director.
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
UK ad spend grew by 9% to hit ‘new highs’ in Q1 2024
Grace GollaschThe UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s forecast.
Lastminute.com looks to ‘own its name’ by injecting humour back into the brand
Grace GollaschAs part of its new brand strategy, Lastminute.com hopes to position itself as the go-to place for last minute deals in a “very competitive” travel landscape.
How ‘bold simplicity’ helped the British Heart Foundation gain attention
Grace GollaschA print ad for the charity has landed in the top 4% of all UK ads for “credibility”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study.
Marketers urged to prepare for ‘low-cookie world’ as Google abandons plans to deprecate third-party cookies
Grace GollaschRather than removing third-party cookies, Google has proposed an “updated approach” that claims to “elevate user choice”, but experts encourage marketers to continue pursuing other forms of targeting and measurement.