Nike ramps up innovation to combat sales slip in ‘transition year’
Grace GollaschAiming to accelerate the pace of “newness and innovation”, Nike says it is repositioning to become more competitive.
Halfords profits fall despite doubling loyalty membership
Grace GollaschHalfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
AO accelerates shift from acquisition to long-term brand play
Grace GollaschThe electrical retailer is expecting “longer-term benefits” from a bigger investment in brand marketing, as it chases fame and improved consumer trust.
Weetabix profits slow as consumers continue the switch to private label
Grace GollaschDespite an improving macroeconomic outlook, Weetabix does not anticipate a return to previous shopping behaviours as consumers continue trading down.
‘Turned on its head’: How EE’s brand transformation is shifting the dial
Grace GollaschEE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.
Ineos Automotive CEO: ‘Marketing is integral to what we are trying to achieve’
Grace GollaschIneos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
White Stuff on why it had to overhaul its marketing strategy to reach a new audience
Grace GollaschAs the brand begins its expansion into the US, White Stuff’s brand director reflects on its ongoing brand transformation to modernise and reach new customers.
’15 million unknown customers’: How Travelex invested in data to transform its business
Grace GollaschTravelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
World’s top brands increase value by 20% marking robust recovery
Grace GollaschApple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
Global ad revenue predicted to pass $1trn for first time in 2025
Grace GollaschGlobal ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
UK public views misinformation as more concerning than AI-generated content
Grace GollaschAccording to a YouGov survey, 81% of respondents are concerned about the trustworthiness of online content, compared to 73% who are concerned about the prevalence of AI-generated content.
Mars Petcare’s growth lead on its mission to ‘demystify digital transformation’
Grace GollaschA year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.
CBD brand Trip on using TV to build trust as it looks to ‘maximise’ growth
Grace GollaschIn line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
Aldi takes fight to rivals by mocking price matching efforts in new ad
Grace GollaschThe supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
‘Brighter picture’: Consumer confidence inches upward
Grace GollaschPeople’s future outlook of their personal finances continues to strengthen with a five-point jump.