Carlsberg commits to brand investment despite missing forecasts
Amrit VirdiAfter facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good performance” of Britvic.
Consumer & Market Trends
The Marketing Week Podcast Special Episode: Retail’s sweet spot between AI, Search and data
Marketing Week ReportersGoogle MD Sophie Neary joins Marketing Week’s Russell Parsons, exploring how marketers can harness the latest consumer trends and technological evolutions – both to unlock opportunities and to face down growing competitive threats from online rivals, large and small.
The Week in Tech: A bid for Google Chrome and Pinterest on agentic AI
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Sportswear brand On credits ‘differentiated positioning’ for record quarter
Amrit VirdiThe Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the most premium global sportswear brand”.
69% of B2B events budgets flat or down, according to research
Emily ManockThe report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult post-pandemic climate.
More with less, brand value, women’s football: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
The Week in Tech: Reddit’s bid to become a search player and Google jabs at Apple
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Business confidence, social media, inclusivity: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Why It Works: The illusion of effort is a powerful behavioural driver for B2B marketing
Richard ShottonB2B marketers have been slower to adopt behavioural science compared to their B2C counterparts – but the biases that factor into purchase decisions are too powerful to ignore.
The Week in Tech: YouTube’s TV takeover and EE looks to meet the moment
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Generational theory still matters when applied correctly
Jennifer BenderGenerational theory can be a useful tool for marketers looking to define common traits in different age groups – but only with a healthy dollop of scepticism.
LVMH CFO: ‘Efficiency is sustainable, cost-cutting is not’
Emily ManockThe luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in marketing, as its sales continue to decline.
Consumer confidence falls as people adopt ‘wait-and-see mood’
Emily ManockGfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the prospect of rising taxes.
The Week in Tech: Tesla opens a restaurant and Substack looks to advertising for growth
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Why Google could become the next big demise story
Andrew HollandWhile Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to figure out where it fits into this new reality or face the consequences.