MoneySuperMarket to reduce ‘reliance’ on paid media as budget favours digital channels
Amrit VirdiThe group has committed to social media and its loyalty proposition rather than paid media to drive marketing, particularly in relation to travel.
Consumer & Market Trends
83% of B2B CMOs expect marketing investment to rise next year, research finds
Emily ManockMarketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by Forrester Research.
Ocado reiterates customer acquisition and price approach as factors for success
Amrit VirdiAs its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.
Rebound in marketing budgets driven by short-term media
Grace GollaschReduced pessimism regarding financial prospects at both company and industry levels suggests that businesses are becoming “more acclimatised” to current market conditions, according to the latest IPA Bellwether report.
The Week in Tech: Age verification in the UK and WeTransfer’s terms mishap
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
B2B trust, creator burnout, alcohol alternatives: 5 interesting stats to start your week
Amrit VirdiWe arm you with all the numbers you need to tackle the week ahead.
The Week in Tech: Unilever bets on AI and what the heck is going on with Grok?
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Channel 4 study finds advertising fails to reflect modern masculinity
Grace GollaschOnly one in four (26%) young men say they regularly see advertising that reflects “the man they want to become”.
Why It (Didn’t) Work: What marketers can learn from America’s ‘Scared Straight’ initiative
Richard ShottonMarketers can have a tendency to see research as definitive answer – but as was the case with the Scared Straight programme – sometimes it only confirms a bias.
What marketers can do in a time of tariffs
Grace KiteGiven the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future possibility.
‘Burning money’: How TV and shifting perceptions changed Vinted’s fortunes
Grace GollaschTV ads and a push to change perceptions about secondhand helped take Vinted from potentially the “biggest unicorn bust in Europe” to a 330% profit surge.
The Week in Tech: Business leaders brace for cyber threats and cookie crumbles
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
A growing consensus? What 25 years of data says about businesses’ marketing investment
Niamh CarrollThe IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.
Sainsbury’s pushes brand ‘forward’ as market share hits nine-year high
Amrit VirdiSainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.
Grocery footfall, mobile overtakes TV, alcohol ads: 5 interesting stats to start your week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.