Moonpig praises ‘optimised’ marketing and partnerships for revenue boost
Amrit VirdiMoonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social media and tech ramps up.
Consumer & Market Trends
Stereotypes, AI, consumer confidence: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence rises but remains ‘fragile’
Lucy TesserasConsumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the tunnel” as the situation remains volatile.
B2B buyers consider ‘less than three suppliers’ in gen AI purchase decisions
Josh StephensonNew research from LinkedIn’s B2B Institute shows the importance of having strong brand recall in the gen AI space when trying to convert new buyers.
Levi’s on its evolving approach to consumers as a brand at the ‘centre of culture’
Amrit VirdiLevi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.
The Week in Tech: Apple keeps schtum on AI while Spotify goes large
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Five charts that show the staggering adoption of generative AI
Josh StephensonMary Meeker’s trend report on the growth of AI shows the scale of the adoption of the technology and the impact it will have on the working world.
Consistency, innovation and new formats: Gin brands on winning in a declining category
Niamh CarrollGin saw a boom in recent years, driven by flavours and consumer habits over lockdown, but as the category sees declining sales, brands will have to work harder to drive growth.
Dr Martens moves away from DTC focus in pursuit of new customers
Amrit VirdiAs it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new wave of customer-centric marketing.
The Week in Tech: Nintendo’s quiet launch and TikTok’s new ad tools
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Monzo ups marketing spend by 77% as revenue exceeds £1bn
Amrit VirdiAs its revenue exceeds £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.
LGBTQ+ equality, optimism, discount supermarkets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Why It Works: How Costa Coffee uses behavioural science to entice consumers
Richard ShottonA trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line.
The Week in Tech: Tesla’s European woes and Shein trouble
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Balancing AI and human creativity, B2B tactics, consumer confidence: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.