What globalisation’s divided future means for brands
Jennifer BenderTariff disputes and an increasingly insular political climate has left global brands in a challenging situation – but there are ways to deal with changing consumer attitudes.
Consumer & Market Trends
Consumer confidence provides ‘welcome rays of sunshine’ despite ongoing storms
Niamh CarrollGfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures have dissipated.
The Week in Tech: Google upends search and a once in a decade opportunity
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
M&S growth story overshadowed by £300m cyber attack hit
Amrit VirdiMarks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m fallout from its cyber attack.
The Week in Tech: Amazon adds AI to Audible and the UK’s AI legislation troubles
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Burberry looks to ‘reignite brand desire’ amid £66m loss
Amrit VirdiDespite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value creation”.
Marketing budgets, GenAI sustainability, streaming time: 5 interesting stats to start the week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Disney CEO admits content ‘quantity does not necessarily beget quality’
Niamh CarrollThe company admits it “lost a little focus” as it sought to “flood” streaming platform Disney+ with new content.
Coty bets on ‘social media advocacy’ to revive fortunes in ‘transition year’
Amrit VirdiDespite falling sales, the beauty giant believes social media advocacy – combined with new forays on Amazon and TikTok Shop – will fuel brand growth.
Why It Works: Why the Famous Five did a jolly clever job for GWR
Richard ShottonBehavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western Railway.
The Week in Tech: A nightmare week for M&S and why Duolingo believes in an AI future
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
UK ad spend surpasses £40bn for first time
Grace GollaschUK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the full-year figures from AA and Warc.
Coca-Cola CEO: Emphasising ‘localness’ of brands is key during geopolitical tension
Niamh CarrollRather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions rise.
Primark to up focus on ‘product, digital and brand’ as sales fall
Amrit VirdiThe CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” for Primark’s weaker sales in the UK and Ireland.
Marketoonist on the impact of tariffs
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here