Collaborate, share and embrace failure: Lessons from a day with Specsavers’ marketing team
Marketing Week was invited to Specsavers’ annual internal marketing festival. From the need to collaborate to overcoming failure, this is what I learnt.
By Molly Innes
My job at Marketing Week means I hear a lot from marketers about the challenges that come with their role. And while it’s lovely to get insight about the work that went into a new campaign, for example, or a new strategy, some conversations deal with tougher topics. Marketers are dealing with job cuts, budget constraints, difficult C-suites, and some, sadly, even feel burnt out.
Being invited to Southampton, though, so I could attend Specsavers’ annual internal marketing festival, a gathering of the brand’s senior marketing leaders from across the globe to learn and share best practice, was something entirely different from the norm.
If I’m being honest, I wasn’t sure what to expect. Would they be happy spending three days in Southampton for a team bonding session? Would I become a sounding board for workplace strife? Would they be, well, nice to me?
