How one pharma giant became the ‘fastest growing’ brand in its sector
Marketing Week ReportersA campaign aimed at winning over US doctors led to pharmaceutical company Genentech administering 2 million doses of its retinal disease treatment.
Why embracing purpose helped O2 boost campaign ROI
Marketing Week ReportersThe telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
How blockbuster Barbie became Warner Bros. biggest UK release
Marketing Week ReportersA holistic campaign spanning outdoor, social, TV, experiential, radio and brand partnerships helped Barbie gross £18.4m at the UK box office in just three days.
How Warner Bros. brought ‘Barbie Land’ to the UK
Marketing Week ReportersFrom painting black cabs pink to Margot Robbie fronting bespoke Love Island ads, Barbie’s launch campaign went all out to cement the film in British pop culture.
How Coppafeel! reached 1.1 million users on Instagram
Marketing Week ReportersBreast cancer charity Coppafeel! enlisted the help of the black community to make self-examination routine for young black women nationwide.
How the NHS kickstarted a national conversation about organ donation
Marketing Week ReportersIn a bid to tackle deep seated inequalities, NHS Blood & Transplant placed 233 dolls in hospitals and GP surgeries – one for each child on the organ donation register.
How ‘unconventional optimism’ helped Lidl go from challenger to ‘British staple’
Marketing Week ReportersFrom TV sponsorships to croissant-shaped QR codes, the supermarket embarked on a five-year mission to democratise quality and overcome the ‘Lidl lag’.
How pre-loved fashion helped Transport for Wales cut teen trespassing by 50%
Marketing Week ReportersThinking like a teenage boy helped Transport for Wales save lives through a pre-loved clothing pop-up with a serious message.
How one charity used ‘compassionate shock’ to tackle life-limiting taboos
Marketing Week ReportersCollective Girl vs Cancer embarked on a campaign of compassionate ‘shockvertising’ to spark conversations about sex post-cancer.
How a ‘devotion’ to retention helped Verizon double orders
Marketing Week ReportersThe internet and cybersecurity company increased revenue via a switch in strategy from a channel-centric to customer-centric approach.
How Mars overtook its rivals with a festive chocolate push
Marketing Week ReportersThe confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
How EasyJet’s holiday revamp drove a 400% profit boost
Marketing Week ReportersNamed the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
How LinkedIn tackled social stigma to help ex-offenders thrive
Marketing Week ReportersEncouraging employers to look past a criminal record, LinkedIn’s mentoring programme offered eight young offenders the chance to launch their own streetwear brand.
How investing in digital helped one brand grow 600%
Marketing Week ReportersLiberty Hive’s digital recruitment platform has attracted brands including Channel 4 and Aldi, with 71% of companies returning to post jobs within six months.
Marketing Week Awards 2024 Brand of the Year shortlist revealed
Marketing Week ReportersFive brands have been shortlisted for Brand of the Year at the 2024 Marketing Week Awards, with the winner to be announced in November.