After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning roles at Diageo, Burger King and the BBC.
Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May 2026.
For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race for Life events.
As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making fairness “actionable”.
In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring its three-year campaign to life.
As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm.
Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, explains CFO Sarah Ashby.
With donations stabilising rather than increasing, charities are tapping into the power of the rebrand to modernise and stay relevant.
Women’s Aid wants to increase awareness of the realities of domestic abuse faced by women and children, using social media to share survivors’ stories.
Faced with strong ad awareness but low consideration, People’s Postcode Lottery embarked on a journey to reach new audiences through different media formats.
This year’s Sprintathon charity event will take total fundraising above the £1m mark.
In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for better support.
The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.
A campaign highlighting the plight of the 233 children on the organ transplant waiting list delivered 1.5 billion earned media impressions.