A Lynx outdoor ad featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that could be viewed by children. The Advertising Standards Authority has also banned a series of online ads for Lynx featuring glamour model Lucy Pinder, which ran […]
Awareness campaign Climate Week will switch focus for next year’s event after signing up Masterchef winner Tim Anderson and celebrity chefs Angela Hartnett and Prue Leith to front activity promoting a climate-friendly approach to food.
Tinie Tempah and Plan B fans will be able to access exclusive content via inbuilt technology on limited edition Lucozade bottles from today (22 November).
Sainsbury’s is to invest £1bn in a bid to hit 20 corporate social responsibility targets by 2020.
Budget retailer Aldi retains the fastest growing supermarket crown as shoppers tighten belts further in reaction to negative economic headlines, according to the latest Kantar Worldpanel supermarket share figures.
Sainsbury’s is aiming to take the lead in the race to become the first supermarket to sell digital entertainment with a £1m acquisition of online media and ecommerce business Global Media Vault, it announced today (11 Oct).
Consumer healthcare giant GSK is aiming to rival Coca-Cola and Pepsi with the launch of a cola version of its energy soft drink brand Lucozade.
Sainsbury’s has fired the latest salvo in the intensifying price war among leading supermarket brands by announcing it is to extend its price-matching scheme across its UK stores from Wednesday (12 Oct).
Visits to domestic tourist attractions boomed in 2010 – if they were free to get in, according to tourism body VisitEngland.
A Birds Eye ad campaign has been banned for claiming its frozen vegetables contained more vitamins than fresh equivalents.
Co-op and Thomas Cook are to create the UK’s largest high street travel agent after the Competiton Commission gave the green light to their proposed joint venture today (16 August).
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding.
Dairy Crest is rolling out a new milk bottle design in a bid to save £20m in the face of rising production costs.
As loyalty moves further towards the heart of the modern marketing strategy, brands are finding new ways to ensure their schemes deliver extra value.
Alcohol industry and health campaigners are hoping a new inquiry on ’safe’ drinking guidelines will lead to better Government communication campaigns, ending years of public confusion how much booze is ’ok’.