Should CMOs help shape marketing degrees?
Charlotte RogersIn the final instalment of our State of Academia series, we ask if industry should get hands-on shaping marketing education.
State of Academia
Marketing professors on why ‘employability is top of the agenda’
Michaela JeffersonIn the latest instalment of our State of Academia series, academics discuss the discrepancy between what universities teach and entry-level job descriptions demand.
‘Extra tools in my toolbox’: What’s the value of a marketing degree?
Molly InnesIn the next instalment of our State of Academia series, current and former marketers share their opinions on the value of marketing education.
‘Strategic thinking doesn’t change’: Are marketing degrees fit for purpose?
Josh StephensonIn the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the realities of the role?
Half of marketers say marketing qualification has ‘advanced’ their career
Charlotte RogersWhile 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other than marketing.