‘High empathy tasks’: Mars’ CMO on AI, commercial models and being future fit
Niamh CarrollFrom negotiating a changing media landscape to the impact of AI, Mars Food and Nutrition’s CMO is ensuring the brand can meet the challenges of the future.
Just two-fifths of marketers ‘can quantify’ link between brand and price elasticity
Charlotte RogersWhile most marketers agree brand strength drives price power, just over half say their firm can command higher prices than rivals.
Why marketing is key to delivering profitable growth
Niamh CarrollGrowth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth – but profitable growth.
GambleAware finds ‘safe’ gambling ads doing ‘more harm than good’
Grace GollaschGambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.
The Week in Tech: Apple holds firm on data privacy and VW’s subscription offer
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘We’re reading signals’: How Motorola is using data to be ‘more human’
Grace GollaschDespite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, partnerships and data strategies.
John Lewis appoints digital boss amid wider brand push
Charlotte RogersFormer marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 new brands to its roster.
‘Round peg, round hole’: Recruiters on the ‘indecision’ impacting the marketing job search
Molly InnesWith hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which opportunities are growing.
Why I Love: Post Office’s David Enwright on the joy of customer feedback
Charlotte RogersA “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing director David Enwright.
Sanex ad banned due to racial stereotyping
Niamh CarrollThe ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black skin was problematic”.
Adobe on AI, emotion and the ‘enormous pressure’ for content
Josh StephensonAdobe’s Simon Morris believes the “monumental” demands for content imposed on marketers can be addressed by effectively utilising AI tools.
Young people face ‘widespread exposure’ to junk food marketing online
Grace GollaschMore than half of young people have been exposed to junk food promotions on social media in the past month, with influencer-led posts proving the most influential.
61% of marketers not confident in AI’s ability to drive revenue, research says
Josh StephensonNew research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training could be at fault.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
State of B2B Marketing survey deadline extended
Marketing Week ReportersThere’s still time to take The State of B2B Marketing survey, and help Marketing Week unpick the challenges and opportunities facing B2B marketers today.