Tom Fishburne – The Marketoonist 30/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
O2 goes Gaga in Priority ad
Lara O'ReillyO2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.
Morrisons’ online director resigns weeks after joining
Sarah VizardMorrisons’ online operations director George Dymond is thought to have quit his role just weeks after joining the supermarket chain to head up the day-to-day running of the recently launched online grocery service.
‘Violent’ Baileys Christmas ad avoids ban
Sarah VizardAn ad for Bailey’s that showed a woman slapping a man has escaped censure despite complaints using ”violent and aggressive behaviour” to promote alcohol is irresponsible.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.