Tom Fishburne – The Marketoonist 16/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Annoying customers with a barrage of emails has become cheaper than delivering good service
David CoveneyRegular readers will know that ‘lazy marketing’ is a bugbear of mine and one area that has got out of hand is marketing automation.
Salary Survey 2014: The most stressed marketers
Josie AllchinThe marketing department may be seen as one of the more fun teams to work in, yet while marketers get to be creative with ideas, they are still feeling stressed, with a high proportion – 61 per cent – saying they are either overwhelmed or under pressure.
Premier League clubs slammed for deals with ‘unhealthy brands’
Seb JosephHealth charities have slammed Liverpool FC and Manchester City for striking multi-million pound deals with Dunkin Donuts and Jaguar Energy Drink UK respectively, claiming both are at risk of sullying the “athletic excellence” associated with their brands.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.