Tom Fishburne – The Marketoonist 21/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
P&O Cruises preps “emotional” Christmas campaign
Branwell JohnsonP&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
Rossignol launches first loyalty programme
Russell ParsonsFrench skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.
VW creates app that translates driving action into music
Seb JosephVolkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.