Tom Fishburne – The Marketoonist 14/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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YouTube’s most watched ads in October
Ronan ShieldsPlaystation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.
Adidas ramps up retail drive to own brand experience
Seb JosephAdidas is quickening the pace of its retail rollout worldwide to control more of the brand experience after seeing sales wane in the absence of a major sporting event this year and its sponsorship strategy stutter.
The Marketing Week
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.