Tom Fishburne – The Marketoonist 30/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
As many readers will know, I have been around this game for a few years.
De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers.
Retailers are using the crucial Christmas shopping period as an excuse to trial new marketing methods online and on mobile based around content and social media as they attempt to bridge the gap between physical and digital commerce.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
The co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.