Meta fact-checking overhaul: Mass exodus unlikely but advertisers will be watching closely
Advertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
The Week in Tech: Meta’s moderation, Nvidia and Dell apes Apple
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’?
Grace GollaschWith concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
WFA makes ‘difficult decision’ to discontinue GARM following X lawsuit
Grace GollaschThe WFA confirmed its decision to suspend GARM activities as the recent allegations from Elon Musk have “drained” the non-profit’s resources and finances.
The Week in Tech: Apple slims down the iPhone and Spotify offers lossless audio at last
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Primark pledges to ramp up spend in ‘consumer-facing activity’
Amrit VirdiThe retailer says future investment in digital and above the line campaigns will be “higher”, as it hails “good” results from its first UK TV push.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.