Marketing recruitment intent slumps to four-year low
Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.
By Molly Innes
Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses.
Hiring plans “deteriorated” at the start of 2025, according to exclusive IPA Bellwether data for Marketing Week. Almost a third (30.2%) of respondents anticipate job cuts, compared to just 19.2% that plan on increasing their staffing.
Half (50.6%) of companies plan on keeping employment the same at their company in the next three months.
